Pillar One
Capital & Funding
We help sports and entertainment projects become fundable — packaging them for institutional review and delivering direct introductions to specialist capital partners.
Project Packaging & Capital-Stack Strategy
Before any capital partner reviews a project, it must be packaged correctly. HSE works with owners, developers, and franchise operators to structure the project narrative, financial case, and capital stack in a form that serious institutional partners can evaluate quickly.
Selective Capital Introductions
HSE maintains direct, principal-to-principal relationships with a curated set of institutional capital partners — including those capable of funding up to 90% of project capex through blended debt and equity structures. All introductions are made selectively by John Harris and are preceded by the appropriate confidentiality framework.
Debt + Equity Structures
Depending on project size and type, HSE can advise on or facilitate access to project finance structures ranging from senior debt to equity-backed arrangements with optional buyout provisions — tailored to the specific needs of the project and its ownership.
Data Asset Valuation (via My Boring Data)
Through our relationship with My Boring Data, HSE can formally value a franchise or venue's proprietary data as a financial asset — fan data, ticketing, media, and sponsorship — to strengthen the capital narrative or open new financing paths.
Learn about My Boring Data →How Capital Flows
Finance
Capital
Assets
Pillar Two
Venue & Experience
We help arenas, racetracks, and multi-use venues become year-round, technology-enabled destinations — leveraging ADERASSA's resources and expertise for fan experience, infrastructure, and revenue strategy.
Fan & Visitor Experience Design
Great venues create economic ecosystems — not just event days. HSE advises on fan journey design, multi-use programming, hospitality integration, and year-round activation strategies that transform a venue into a revenue-generating asset.
Broadcast & AV Infrastructure
Modern sports venues require broadcast-grade technology: production systems, connectivity, in-venue media, and digital experience layers. HSE draws on deep broadcast and AV expertise to advise on technology selection, procurement, and delivery.
Technology & Security Systems
From access control and surveillance to crowd analytics and connectivity, HSE advises on the technology systems that make venues safer, smarter, and more efficient — coordinating with specialist integrators as required.
Year-Round Revenue Strategy
The best venue investments generate revenue on non-event days. HSE helps clients identify and develop revenue models — corporate events, entertainment programming, hospitality, and mixed-use activations — to maximise the return on venue infrastructure.
Strategic Partner
Supported by ADERASSA
HSE's venue and experience work is underpinned by a relationship with ADERASSA — a specialist experience strategy and engineering firm with over 17 years of work across arenas, racetracks, and entertainment centres. ADERASSA resources are available to HSE clients where the scope warrants.
Visit ADERASSA →